We Started Because Nobody Was Explaining This Stuff Clearly

Most financial education feels either too academic or too sales-focused. We built Eaulorix in 2019 because people kept asking us the same questions about investing—and nobody seemed willing to answer them without an agenda.

The Real Story

Back in 2018, three of us were sitting in a Calgary coffee shop trying to explain RRSPs to a friend. She was smart, successful, making good money—but completely lost when it came to investment basics.

That conversation stuck with us. Not because it was unusual, but because it wasn't. Everyone we knew had similar gaps in their financial knowledge, not from lack of intelligence but from lack of accessible information.

So we started hosting small workshops. Then bigger ones. By early 2019, we realized this needed to be more than weekend sessions—it needed to be a real resource for Canadians who wanted straight answers.

Financial planning discussion with real people at Eaulorix office in Calgary

What Actually Matters to Us

No Commission Pressure

We don't sell products. Never have, never will. Our model is straightforward—people pay for education, not disguised sales pitches. This keeps our advice clean.

Real Examples Only

When we talk about investment scenarios, we use actual Canadian market conditions and realistic numbers. Not hypothetical perfection or cherry-picked success stories.

Admit the Gaps

If something's complicated or uncertain, we say so. The financial world has plenty of gray areas, and pretending otherwise doesn't help anyone make better decisions.

How We Actually Work

Our approach developed through trial and error with real participants. Some methods worked better than expected, others we dropped completely. Here's what consistently helps people gain confidence.

1

Start Where You Are

First session focuses on your current financial situation without judgment. We've worked with people at every level—from those living paycheck to paycheck to those sitting on cash they're afraid to invest. The starting point doesn't matter as much as understanding it clearly.

2

Build Core Concepts

We cover fundamental investment concepts using Canadian market examples and current regulations. No theoretical textbook stuff—we look at actual ETFs, real tax implications, current interest rate environments. This phase usually takes three to four sessions depending on your existing knowledge.

3

Apply to Your Context

Theory becomes practice. We help you analyze your specific situation—your risk tolerance, timeline, financial obligations, and goals. This isn't generic advice; it's working through your actual numbers and constraints to see what options make sense.

4

Build Decision Framework

The goal isn't to tell you what to do—it's to help you develop your own framework for making financial decisions confidently. Markets change, life changes, but solid decision-making principles stick around.

Who's Teaching This

Financial educator Torben Aldridge from Eaulorix team

Torben Aldridge

Lead Financial Educator

Former financial analyst who got tired of watching people make expensive mistakes from lack of basic knowledge. Spent eight years in institutional investing before switching to education full-time in 2020. Specializes in breaking down complex investment vehicles into language that actually makes sense. Based in Calgary, teaches both in-person workshops and online sessions across Canada.

Ready to Get Started with Your Financial Education?

Our next series of investment awareness workshops begins in March 2026. We keep groups small—maximum 12 participants—so everyone gets individual attention and can ask the questions that matter to them.

Learn About Upcoming Sessions